BRAND IDENTITY, brand platform, & LAUNCH CAMPAIGN

In collaboration with museum director Alex Poots, curator-consultant Hans Ulrich Obrist, and the organization’s inimitable marketing team, we developed The Shed’s brand purpose, identity, and launch campaign, MEET AT THE SHED.

Our team also devised content to promote the 20+ programs during The Shed’s inaugural year across digital, social, and OOH, spanning performances by Björk, installations by Agnes Denes, and exhibitions featuring Steve Reich, Gerhard Richter, and Arvo Pärt.