BRAND CAMPAIGN

Sheertex honored us with a savory challenge: to get people talking about how “f*cking strong” their tights are.

In response, we made a campaign as alarming as Sheertex’s Alarmingly Strong Tights.

To puncture people’s attention—from the subway to social—we married subversive headlines with provocative art direction, turning heads and grabbing headlines. Borrowing from the visual vernacular of caution signage and warning symbology, we leveraged a loud color story and bold silhouettes to disrupt consumers. Clever, dual meanings and taboo language lend copy the same fearlessness inherent to the brand, proving that the brand is as tough and steely in its marketing as its product is in use.

“THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW”

-AdAge

“No tights, animals, exceptionally large cheese, olive oil, old TVs, or pencils were harmed in the making of these advertisements.”

-Sheertex