BRAND CAMPAIGN

In recent years, Speedo had cemented its performance swim credentials,
outshining its cultural and product relevance beyond the competitive pool.

Facing fierce challengers in the brief-style category, despite its eponymous heritage,
the brand had become associated with a one-note, six-packed brand of male body confidence.

To reignite its image and reclaim its equity, we foregrounded a radically representative portrayal of the male physique,
hosting an open call to men of all shapes and sizes to share their Speedo bodies with the world.

EVERY BODY IS A SPEEDO BODY.