“Brilliant Moves”
Brand Campaign
Welcoming the firm’s next chapter, the campaign invites world and business leaders to engage the next century of human progress.
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“You’re Good.”
Brand Campaign
The campaign narrative hinges upon a tried-and-true interaction between women—asking someone to check the back of your pants for period leaks and desperately hoping they say: “you’re good.” Of course, with Knix leakproof, you’re always good.
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“Meet at The Shed”
Brand Campaign & Identity
The brand campaign, identity, and mission were devised in high-touch iteration with museum director Alex Poots and curator-consultant Hans Ulrich Obrist. This included promotional content for its entire inaugural year of programming.
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“Be Seen”
Product Campaign
The work sought to strengthen the fascia between the CK brand story and the plus-size community, and to pedestal the power of the prideful body.
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“Choose Your Sailors”
Brand Campaign
A real-world group of friends and creative comrades tell our story for us: originality is not self-made—it is a collective act. They threw themselves a party to celebrate their bond, and our campaign is the result.
Note: this work is not yet live, so respectfully please reach out directly for the password to view.
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“The future is in walking distance.”
Brand Identity & Campaign
With over 369,000 jobs, more than 2,000 AI startups, and a tech sector contributing 10% of the city’s GDP, New York is home to one of the most powerful innovation economies in the world. But it’s never been known for its cutting-edge tech industry.
Wondering where to build the future where it matters most? It’s Obviously NYC.
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“Think it. Thrift it.”
Brand Campaign
Thrifting is the consummate way to craft a wardrobe that reflects your personal style vision. With ThredUp’s initmitable shopping tech in hand, you almost literally can conjure any item you imagine.
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“Roll with It”
Product Launch & Brand Campaign
A product story with a brand equity Trojan horse, the work connects functional features like durability and adaptability to emotional qualities like flexibility and serendipity.
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Poem
Ibiza
This is the tale of Sant Josep
Of birds and bees and boys
Cicadas whirring amidst the pines.
So hot you might go mad
And shoot a gun at the sun
To make it set.
Eyes slip closed and the heat
Beats and bangs on the doors of your eyes
The torpor of summer
Sedated.
A breath of balsam
The sunscreen drip
Gold chain knotted around his neck
Caught in the twisted tufts at his chest bone.
Dive in the pool
Down drown down here
The final setting sun
Like a lemon sucked sec.
Video Installation
New York
Attempting to tear away the inverted commas that so often transform ‘masculinity’ into an explanatory cliché, "I Am Curious Masculine" splices together found and self-crafted images that reflect men’s material practices and offer the male body as metaphor for the experience of masculinization.
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Poem
New York
Two boys stand in the kitchen
One is you and one is me
Lovers simmering
While duck hearts and dinner beets
Nestle in a pan
Can’t tell the pieces apart
The hiss of oil
And a juicy perfume
Flare around you
Neck bent up
A heavy pulse beats in
The chamber of your throat
The stove sputters
And I draw away from
You and your flat feet
Reasonable men
Right-thinking men
Would avoid this heat
But you dial up the gas
Remorse melting on your brow
Let that sorrow furrow
While I drown
You out, take you back
To where we swam
When I met you
And bury you there
In the sea
Give you a good brine.
Poem
Praiano
I squint against the glint
And the gleam of the summer sun,
Which hums high above the pines.
It’s ivory-dry beneath
The cliffs this morning.
The beach stones bake
Between the sdrai.
And bathers stagger to the water,
Chalky dust spinning spirals
Around their feet.
The bagnino passes.
A fanny pack,
Red like an apricot
And plump with euros,
Hugs his barebone hips.
He’s got these
Bandy, tennis bowlegs.
Buzzed, wheaty hair.
A gold chain traces
His tanned collarbone.
Lost in his silhouette,
Cast white in the hot sky,
I can feel the sea
And salt and sweat
Clotting on my brow.
He passes again.
Our eyes meet like
A house and a wildfire.
He crouches beneath my umbrella,
Lifting its edges into the sunlight.
Cosa posso portarti?
Cold beer. Please.
Mozzarella. On lemon leaves.
Please. And thank you.
Prego.
He jets off,
Ass wagging
In his scarlet shorts
As he saunters back
Over the pebbles.
Three Italian girls,
All lean and lank and
Looking like boys,
Jump big into the water:
A glimmery splash.
What’s the word for the glimmer
Of sun on the water?
And, like that, the bagnino’s back.
My smile snarls high into my cheek
Like the hound I am.
Distracted,
He clacks the beer bottle
Hard on the table. An apology.
He empties the tray,
He jets off.
Eau de sunscreen.
Brassy-green eyes.
Flat chest slabs.
Neon disco wristband.
Stop. You’re on the ropes.
You know how this ends.
Your obsession cleaved in two
Pretty halves on the floor.
It’ll feel just like skin on ribs.
Drink your damn beer.
Video
New York
Masculinity as the solid, contained thing.
Masculinity as the fluid, altered thing.
We are each a masculine project. Shaped by our fathers and their fathers and our brothers and our frat brothers and our colleagues and our celebrities and our influencers and our teammates and our roommates and our pornhub searches and our athletes and our idols and our enemies and our bullies.
What an anxious little group activity masculinity can be.
This video penetrates the space between our ideal and our reality, our shame and our fear.
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jsonmoran@gmail.com
New York, New York
Creative Strategy
Brand Narrative
Production Oversight
Organizational Management
Operational Problem-Solving
Business Understanding
Conflict Resolution
Growth Mindset
AI, Social, & Digital Expertise
Conventional Channel Experience
Media Fluency
Parsons School of Design
Design & Technology
(2011-2013)
B.A.
The University of Virginia
Spanish, Arabic, History
(2005-2009)
Exec. Creative Director
(2025-Present)
Group Creative Director
(2024-Present)
Creative Director
(2021-2024)
VaynerMedia
Creative Director
(2017-2021)
Assoc. Creative Director
(2016-2017)
Senior Creative
(2014-2016)
Ride5 Film Group
Film Editor & Copywriter
(2012-2013)
Encyclopedia Virginia
Writer & Media Editor
(2009-2011)
The Bridge Arts Institute
Media Archivist
(2009)
Calvin Klein
Speedo
Cotopaxi
American Eagle
Express
Sheertex
Knix
Bonobos
ThredUp
Lifestyle
AllTrails
Abask
Hinge
Dove
Eight Sleep
James Beard Foundation
Hudson Yards
The Shed
Fuku
Baratza
Sailor Jerry
Consumer Reports
Tempur-Pedic
AXE
Enterprise
McKinsey & Company
Goldman Sachs
Amazon
Unilever
P&G
Samsung
Mondelez
PepsiCo
Hasbro
ABInBev
Savannah College of Art & Design
Course Lecturer
Fashion Institute of Technology
Course Lecturer
McIntire School of Commerce
The University of Virginia