EXPERIENCE

VAYNERMEDIA
an advertising agency that "markets for the year we live in"
Creative Director | June 2017 - Present
Associate Creative Director | September 2016 – May 2017
Senior Copywriter | January 2014 – August 2016

  • See the creative big picture through a strategic lens; and generate toothsome ideas that are on-brand and insight-driven
  • Ensure quality control of creative across all channels, including social, digital, e-comm, e-mail, and UI/UX
  • Oversee the creative thinking and content development of a team of 8+ copywriters and designers
  • Maintain client confidence as a strategic creative leader who manages execution while crafting brand stories at a high level
  • Assist in leading new business pitches with great success (AXE, Glamour, Lay's, Samsung, SAP, Vlasic, Wink)
  • Wrote superlative copy, from romantic long-form brand manifestos to pithy campaign headlines

RIDE5 GROUP
a boutique digital agency rooted in branded media and video storytelling
Film/Video Editor & Copywriter | April 2012 – December 2013

  • Engaged in pre-production concept development, research and scripting, and storyboard design
  • Participated in on-site video and sound production for both scripted and unscripted video projects
  • Achieved creative solutions through post-production editing, motion graphics, and consistent look and feel

ENCYCLOPEDIA VIRGINIA
a digital publication chronicling the history and culture of Virginia
Media Editor & Copywriter | April 2010 – September 2011

  • Wrote and edited entries on historical topics ranging from Civil War prosthetics to Civil Rights demonstrations
  • Sourced, edited, and managed online media content for database of Encyclopedia Virginia entries
  • Formatted sound and video excerpts, images, text, and slideshows to be digitally uploaded to the site

THE BRIDGE PROGRESSIVE ARTS INITIATIVE
a creative hub that uses art and design as a vehicle for civic engagement
Media Archivist | May 2009 – December 2010

  • Expanded digital and print archives to facilitate The Bridge’s transition to 501(c)(3) non-profit status
  • Assisted the Managing Director in event planning and execution, including gallery openings, live performances, and community outreach art programs

EDUCATION

M.F.A. in Design and Technology
Parsons School of Design | August 2011 – May 2013

  • Studied UI/UX, interaction design, experimental video, experiential installation design
  • Curated the 2013 M.F.A. Design and Technology Thesis Exhibition

B.A. in Spanish with Distinction
University of Virginia | August 2005 – May 2009

  • Studied Spanish, Arabic, Portuguese, History, Semiotics, and Art


NOTABLE CLIENTS

Nobilis Health
Quaker
SAP
Samsung
Tory Burch
Vaseline
Virgin Mobile
Vlasic
Wink

AXE
Birchbox
Budweiser
Dove
Dove Men+Care
Glamour
Hudson Yards
Kate Spade
Lay's


TECH SKILLS

Multimedia Design

Adobe After Effects, InDesign, Photoshop, and Final Cut Pro

Social/Digital Platforms

Facebook, Twitter, Instagram, Snapchat, Pinterest, Vine, YouTube, Tumblr

Web & Mobile Media

Basic HTML, CSS, XML, and cross-platform content management systems

Emerging Tech

Whatever’s new, now, or next, I’m in!


INTERESTS

I think a lot about menswear, biscuits, masculinity, language, exploring the great wide open, and occasionally keeping plants alive. Also, I chase dogs down the street, but real friendly like (a.k.a. snapping pup pics for my Instagram alter ego @thepuparazzi).