EXPERIENCE

VAYNERMEDIA, New York, NY
an advertising agency that "markets for the moment we live in"
Creative Director | May 2017 - Present
Associate Creative Director | August 2016 – May 2017
Senior Copywriter | January 2014 – August 2016

  • See the creative big picture through a strategic lens; and generate toothsome ideas that are on-brand and insight-driven
  • Ensure quality control of creative across all channels, including social, digital, e-comm, e-mail, and UI/UX
  • Oversee the creative thinking and content development of a team of 8+ copywriters and designers
  • Maintain client confidence as a strategic creative leader who manages execution while crafting brand stories at a high level
  • Assist in leading new business pitches with great success (AXE, Glamour, Lay's, Samsung, SAP, Vlasic, Wink)
  • Wrote superlative copy, from romantic long-form brand manifestos to pithy campaign headlines

RIDE5 GROUP, New York, NY
a boutique digital agency rooted in branded media and video storytelling
Film/Video Editor & Copywriter | April 2012 – December 2013

  • Engaged in pre-production concept development, research and scripting, and storyboard design
  • Participated in on-site video and sound production for both scripted and unscripted video projects
  • Achieved creative solutions through post-production editing, motion graphics, and consistent look and feel

ENCYCLOPEDIA VIRGINIA, Charlottesville, VA
a digital publication chronicling the history and culture of Virginia
Media Editor & Copywriter | April 2010 – September 2011

  • Wrote and edited entries on historical topics ranging from Civil War prosthetics to Civil Rights demonstrations
  • Sourced, edited, and managed online media content for database of Encyclopedia Virginia entries
  • Formatted sound and video excerpts, images, text, and slideshows to be digitally uploaded to the site

THE BRIDGE PROGRESSIVE ARTS INITIATIVE, Charlottesville, VA
a creative hub that uses art and design as a vehicle for civic engagement
Media Archivist | May 2009 – December 2010

  • Expanded digital and print archives to facilitate The Bridge’s transition to 501(c)(3) non-profit status
  • Assisted the Managing Director in event planning and execution, including gallery openings, live performances, and community outreach art programs

EDUCATION

M.F.A. in Design and Technology
Parsons School of Design | August 2011 – May 2013

  • Studied UI/UX, interaction design, experimental video, experiential installation design
  • Curated the 2013 M.F.A. Design and Technology Thesis Exhibition

B.A. in Spanish with Distinction
University of Virginia | August 2005 – May 2009

  • Studied Spanish, Arabic, Portuguese, History, Semiotics, and Art


NOTABLE CLIENTS

Naked Juice
Nobilis Health
Quaker
SAP
Samsung
Teen Vogue
Tory Burch
Vaseline
Virgin Mobile
Vlasic
Wink

AXE
Birchbox
Birds Eye
Budweiser
Dove
Dove Men+Care
Duncan Hines
Glamour
Hudson Yards
James Beard
Kate Spade
Lay's


TECH SKILLS

Multimedia Design

Adobe After Effects, InDesign, Photoshop, and Final Cut Pro

Social/Digital Platforms

Facebook, Twitter, Instagram, Snapchat, Pinterest, Vine, YouTube, Tumblr

Web & Mobile Media

Basic HTML, CSS, XML, and cross-platform content management systems

Emerging Tech

Whatever’s new, now, or next, I’m in!


INTERESTS

I think a lot about menswear, biscuits, masculinity, language, exploring the great wide open, and occasionally keeping plants alive. Also, I chase dogs down the street, but real friendly like (a.k.a. snapping pup pics for my Instagram alter ego @thepuparazzi).