RÉSUMÉ

EXPERIENCE

CREATIVE DIRECTOR (2021–PRESENT)

RED ANTLER (NEW YORK, NEW YORK)

Ideate and execute from-scratch pre-launch brand identities, corporate refreshes, and in-market creative work

  • Notable clientele: AllTrails, Bonobos, Fossil, Hasbro, Hinge, Sheertex, Tidal, William Grant, 25+ pre-launch brands

  • Create culturally-aware brand identities, including brand platform and story, personality, art direction, tone of voice

  • Shepherd superlative creative ideas, from campaigns to content series to web headlines to grabby DTC copy

  • Cascade consistent verbal and visual voice across in-market creative, including creative production

  • Develop creative strategy, ensuring key communications and business objectives are reflected in creative

  • Guide and train a team of 10+ copywriters and art directors to flex across advertising, brand, social, and digital

  • Lead new business pitches, including wins such as General Mills, Hasbro, RTIC, Samsung, William Grant


Creative Director (2017–2021)
Associate Creative Director (2016–2017)
Senior Creative (2014–2016)

VaynerMedia (New York, NEW YORK)

Forged an expertise in social, emergent media, performance, and data-driven creative, all in service of ‘attention’ as the KPI

  • Notable clients: Samsung, Amazon, P&G, Unilever, PepsiCo, Mondelez, PVH

  • Saw the brand big picture through a strategic lens to create toothsome, insight-driven, cross-platform campaigns

  • Directed creative development from conception through post-production, including photo and video shoots

  • Nurtured the creative thinking and career development of a team of 16+ copywriters, art directors, creators

  • Interpreted data and insight of full-funnel content performance, iterating and optimizing future creative


Film/Video Editor & Copywriter (2012–2013)

Ride5 Group (New York, NEW YORK)

  • Engaged in pre-production concept development, research and scripting, and storyboard design

  • Participated in on-site video and sound production for both scripted and unscripted video projects

  • Achieved creative solutions through post-production editing, motion graphics, and consistent look and feel


Copywriter & Media Editor (2010–2011)

Encyclopedia Virginia (Charlottesville, VIRGINIA)

  • Wrote and edited entries on historical topics ranging from Civil War prosthetics to Civil Rights demonstrations

  • Sourced, edited, and managed online media content for database of Encyclopedia Virginia entries

  • Formatted sound and video excerpts, images, text, and slideshows to be digitally uploaded to the site


Media Archivist (2009–2010)

The Bridge Progressive Arts Initiative (Charlottesville, VIRGINIA)

  • Expanded digital and print archives to facilitate The Bridge’s transition to 501(c)(3) non-profit status

  • Assisted the Managing Director in event planning and execution, including gallery openings, live performances, and community outreach art programs

EDUCATION


M.F.A. in Design and Technology (2011–2013)

Parsons School of Design (NEW YORK, NEW YORK)

  • Studied UI/UX, interaction design, experimental video, experiential installation design

  • Curated the 2013 M.F.A. Design and Technology Thesis Exhibition

B.A. in Spanish with Distinction (2005–2009)

University of Virginia (CHARLOTTESVILLE, VIRGINIA)

  • Studied Spanish, Arabic, Portuguese, History, Semiotics, and Art

THOUGHT LEADERSHIP

Part-time Professor of Advertising and Branding, 2022 - Present

SAVANNAH COLLEGE OF ART AND DESIGN, REMOTE

  • Develop lectures and engaging virtual learning experiences to support learners in becoming brand storytellers

Course Lecturer, 2017 – Present

Fashion Institute of Technology, New York, NEW YORK

  • Serve as an ongoing lecturer in Cosmetics and Fragrance Marketing program

  • Develop and deliver thoughtful presentations that interactively educate various levels of undergraduate students

  • Devise relevant brand and campaign case studies, with particular focus on brand-building across emerging channels and digital platforms

Course Lecturer, 2014 – Present

McIntire School of Commerce AT THE University of Virginia, CHARLOTTESVILLE, VIRGINIA

  • Serve as an ongoing lecturer in the undergraduate Advertising and Digital Media program and the M.S. in Commerce’s Brand Strategy and Integrated Marketing Communication course

NOTABLE CLIENTS

AllTrails
Amazon
American Eagle
AXE
Bonobos
Calvin Klein
Dove
Express
Fossil
Glamour Magazine
Hasbro
Hinge
Hudson Yards
James Beard Foundation
Kate Spade
Olay
Pure Blends
RTIC
Sailor Jerry
Samsung
The Shed
Sheertex
Speedo
Tempur-Pedic
Tidal
Tory Burch
Quaker

INTERESTS

I muse a lot on menswear, gardening, biscuits, good shoes, language, masculinity, and exploring the great wide open.
I also spend an inordinate amount of time sleuthing online art auctions for my next-great-queer-something purchase.