Close your eyes and slip into a Tory Burch tunic.

Your mind transports you: Cartagena, Positano, Tunis, maybe even Phuket. A little sea salt clings to the cloth. The fabric warms as you stroll through the sunny souk. A spritz of orange zest lands on your sleeve as you nurse your Negroni. Suddenly, you’re Talitha in Marrakech, Marisa in Capri, Veruschka in Sardinia. You’re Tory in Paris making a fateful find in a sun-drenched flea. In your tunic, anything is possible.

Whether gypsetting to a far-flung destination, window-shopping along TriBeCa cobblestones, or simply reveling around the house, the Tory tunic unlocks a world of discovery, indulgence, and escapism. It’s versatile. Effortless. Chic.

From Bloomies to The Breakers, the women who don the Tory Burch tunic slip into more than a travel staple and signature silhouette. They slip into a state of mind: #FromWhereITunic.



In order to define a creative point of view to sell the classic Tory Burch tunic for SS16, we put pen to paper to develop a campaign manifesto inhabiting the aspirational persona of the Tory girl. #FromWhereITunic brought to life the wanderlust and whimsy of the jet-set lifestyle, positioning Tory's vibrantly patterned tunics as the most coveted travel essentials of the season.