Dove Men+Care: Elements
To promote the launch of Dove Men+Care's Elements grooming line, we partnered with Treetop Hideaways to construct a branded tree house, an ideal setting to bring a natural ingredient story to life. The Elements Tree House allowed us to craft an authentic visual narrative that situated the products—from Charcoal+Clay Body Wash to Minerals+Sage Antiperspirant—in compelling, elemental environments.
Touting both the freshness benefits of the line and the natural ingredients therein, the social-first creative lived across Facebook and Instagram, buttressed by influencer content.
But seriously, if you're looking to get out of the city, you can book the tree house here.